”It is our job to fulfill people’s dreams”

Eva-Lena Frick, 57, has as a cross-country skier competed in both Olympic games (Sarajevo 1984) and World championships. In1989 she finished her active career and is since 2015 CEO for the legendary 90 Kilometer cross country race Vasaloppet (länk) after 12 years as CEO for the popular cycling race Vätternrundan. Differentiating the goal from the activity in a race such as Vasaloppet might seem easy on a sports level. On an organizational level it is rather like assembling a 4000 piece puzzle where 2900 parts of the puzzle a just blue sky, according to Eva-Lena Frick. The traditional Vasaloppet is the worlds largest cross country race and what started as a historic 90 Kilometer race on skinny skis has developed into a winter and summer event that attracts around 100000 participants every year. In order to make sure that no pieces of this puzzle suddenly go missing the Vasaloppet is now facing some challenges. With two associations as owners, each with a separate board, 35 full time employees and around 4000 voluntary helpers, Eva-Lena Frick felt that the organization was lacking focus and therefore she contacted Hans Akerblom to acquire a tool to gather everyone, start talking about the same things and get all members of the organization to listen to each other.