A strong brand is required, how should the company be perceived and position itself going forward?

by Mattias 07 Sep, 2023

Rubino Recruitment works to grow. The company has a new CEO in Hanne Rubino and has hired Karin Åkerlund as a new recruiter. A strong brand is required, how should the company be perceived and position itself going forward? To reflect and make decisions about it, they work with LOTS®. A strong brand is owned by the customers, so the LOTS® philosophy of a strong outside-in and inside-out perspective is excellent for processes like this. Lotscoach® was Tommy Lindgren. Monica Holmvik Persdotter, who on a daily basis works as Global Director Arla brand, Arla Foods, is certified Lotscoach®, but this day she helped Rubino Rekrytering with reflections and a wise perspective on the world around her.

https://www.linkedin.com/company/rubino-rekrytering/