img-block

A strong brand is required, how should the company be perceived and position itself going forward?

by Mattias 07 Sep, 2023

Rubino Recruitment works to grow. The company has a new CEO in Hanne Rubino and has hired Karin Åkerlund as a new recruiter. A strong brand is required, how should the company be perceived and position itself going forward? To reflect and make decisions about it, they work with LOTS®. A strong brand is owned by the customers, so the LOTS® philosophy of a strong outside-in and inside-out perspective is excellent for processes like this. Lotscoach® was Tommy Lindgren. Monica Holmvik Persdotter, who on a daily basis works as Global Director Arla brand, Arla Foods, is certified Lotscoach®, but this day she helped Rubino Rekrytering with reflections and a wise perspective on the world around her.

 

https://www.linkedin.com/company/rubino-rekrytering/

< Previous Next >
 

Suggested Videos

The challenge of bringing good news

The big challenge for leaders is bringing good news, Birgitta Wikmark Carlsson, former Director Gene…


Reduced stress makes room for reflection

Michel Schutzbach, Vice President Europe, Scandic Hotels, talks about the challenges in leadership i…


How I apply LOTS®

With the structure and tool of LOTS® and by helping you reflect Outside-in and Inside-out in a s…